- Our greatest challenge with this "e-zine" redesign was blending art and commerce—bringing
artist to consumer. From a design perspective, this site’s look was paramount—it had to say
"Contemporary Western" and do it with style. From a business perspective, we needed to
promote and sell the products. The client was pleased with the result—a visual stunner with its
standout photo galleries, well-placed information, and unobstrusive ads.
- Built a customized content management system that automatically cross-links, eliminating the
client’s need for a full-time web developer.
- Effectively incorporated advertisements without sacrificing design.
- Achieved balance of products, information (blogs, featured stories), and photo galleries.
- View: Live Website