CLIENT: CONTEMPORARY WESTERN DESIGN

The Market.

  • The Arts/Retail

The Overview.

  • Our greatest challenge with this "e-zine" redesign was blending art and commerce—bringing artist to consumer. From a design perspective, this site’s look was paramount—it had to say "Contemporary Western" and do it with style. From a business perspective, we needed to promote and sell the products. The client was pleased with the result—a visual stunner with its standout photo galleries, well-placed information, and unobstrusive ads.

The Details.

  • Built a customized content management system that automatically cross-links, eliminating the client’s need for a full-time web developer.
  • Effectively incorporated advertisements without sacrificing design.
  • Achieved balance of products, information (blogs, featured stories), and photo galleries.
  • View: Live Website